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Poster Series



Three different events, three different posters. A rush assignment to promote various events and products to practice time sensitive design. The posters are for the events Us By Night, Licht Festival Gent and Smirnoff.



A series of promotional posters for the events Us By Night, Licht Festival Gent and Smirnoff. Us by Night is an event that focusses on is designers and artists, where designers showcase their work and inspire others. The poster uses elements that are stereotypical to design, such as a baseline grid. While the blur refers to the night time and event. The Licht Festival posters display the light exhibitions through out the city. The light brightens up the darkness, but also plays with the shadows. Smirnoff Maya is an imaginary new flavour for Smirnoff referring to a forgotten world. The new flavour is promoted with an illustrative poster.



With the Us By Night poster comes a flyer to promote the event and to translate the poster into a different medium. And the Smirnoff flavour also comes with a new bottle.